Cookies and Privacy policy


When you visit our website, information is collected about you that is used to customise and improve our content and to increase the value of the ads displayed on the site. If you do not want information to be collected, you should delete your cookies (see instructions) and refrain from further use of the website. Below we have elaborated on what information is collected, its purpose and which third parties have access to it.


The website uses “cookies”, which is a text file that is stored on your computer, mobile phone or similar for the purpose of recognising it, remembering settings, performing statistics and targeting ads. Cookies cannot contain malicious code such as viruses. uses very few cookies. It is important for us to provide you with relevant content. Therefore, we use a few cookies to measure what you read on and to measure the effect of our adverts on Facebook, Instagram, LinkedIn and Google. Of course, it is up to you whether you allow our use of cookies.

We use cookies to customise our content and ads, to show you social media features and to analyse our traffic. We also share information about your use of our website with our social media, advertising and analytics partners. Our partners may combine this data with other information you have provided to them or that they have collected from your use of their services. You consent to our cookies if you continue to use our website.

It is possible to delete or block cookies. See the guide:

If you delete or block cookies, adverts may become less relevant to you and appear more frequently. You may also risk that the website does not function optimally and that there is content that you cannot access.

Your consent applies to the following domains:

Personal data

In general terms

Personal data is all kinds of information that can be attributed to you to some extent. When you use our website, we collect and process a range of such information. This happens, for example, when you access content, sign up for our newsletter, participate in competitions or surveys, register as a user or subscriber, use other services or make purchases via the website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location and which pages you click on (interests). To the extent that you explicitly consent to this and enter the information yourself, we also process Name, telephone number, e-mail, address and payment information. This will typically be in connection with creating a login or making a purchase. This data is collected and processed in Google Analytics.

When you visit our website, we also register information about you that allows us to optimise our advertising on social media, such as Facebook, Instagram and LinkedIn. The purpose of this data collection is so that we can target our advertising. Facebook is managed by an American company, but they are certified according to the European General Data Protection Regulation. We have written data processing agreements with all data processors who process personal data on our behalf.

Security and safety

Your data is only disclosed so that we can use it for its intended purpose. Your data is thus collected in external systems, such as Google Analytics and Facebook, which all process data on our behalf.

We process your personal data securely and confidentially in accordance with applicable legislation, including the General Data Protection Regulation and the Danish Data Protection Act.
Your data will only be used for the purpose for which it was collected and will be deleted when this purpose is fulfilled or no longer relevant.
We have taken technical and organisational measures to ensure that your data is not accidentally or illegally deleted, published, lost, impaired or disclosed to unauthorised persons, misused or otherwise processed in violation of the law.

We use your data for the above-mentioned purposes, and therefore employees who actually process your data have access to it. All our employees have also signed a confidentiality agreement to protect your data.


The data is used to identify you as a user and show you the adverts that are most likely to be relevant to you, to register your purchases and payments, and to provide the services you have requested, such as sending a newsletter. In addition, we use the information to optimise our services and content.

Storage period

The data is stored for the period of time permitted by law, and we delete it when it is no longer needed. The period depends on the nature of the data and the reason for storage. It is therefore not possible to give a general time frame for when information is deleted.

Disclosure of information

Data about your use of the website, which adverts you receive and click on, geographical location, gender and age segment, etc. is disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the section on “Cookies” above. The information is used to target advertising.

We also use a number of third parties to store and process data. These third parties only process data on our behalf and may not use it for their own purposes.

Disclosure of personal data such as name and email etc. will only take place if you consent to it. We only use data processors in the EU or in countries that can provide adequate protection for your data.

Insight and complaints

You have the right to be informed which personal data we process about you in a common format (data portability). You can also object to the use of your data at any time. You can also withdraw your consent to the processing of your data. If the data processed about you is incorrect, you have the right to have it corrected or deleted. Enquiries about this can be made to: If you wish to complain about our processing of your personal data, you can also contact the Danish Data Protection Agency, Borgergade 28, 5th floor, 1300 Copenhagen K, email, telephone +4533193200.
If you no longer wish us to process your personal data or to restrict the processing of your personal data, you can also send us a request to this effect to one of the above-mentioned e-mail addresses.

The website is owned and published by:

Lithomex A/S
CVR. 37394874
Lervejdal 14D
8740 Brædstrup

Tlf: +45 86 22 11 22